Sabrina is a wonderful writer—dependable and with a gift for storytelling. As a freelancer for the arts and culture magazine, Engage, she always delivers engaging stories that show a great understanding of our audience. It’s a delight to work with such a consistently great communicator!
Sabrina’s extensive knowledge, professionalism, and communication skills contributed significantly to the success of the program. Her guidance helped improve staff writing skills, supported our advocacy efforts, and enhanced the quality of reports and publications produced by our organization.
Sabrina’s workshop was very thorough, and she was approachable and friendly to our members. Her preparation was excellent, and she presented the material in a calm, strategic, and digestible manner. We appreciated that we were able to customize the workshop to our industry’s needs.
I can confidently say that Sabrina is one of the most talented storytellers and writers that I know. With her brilliant interviewing and writing skills, she has an incredible ability to take even the most mundane topics and make them captivating. As an engaging speaker with a way with words, she has the rare gift of connecting with her audience on a deep level. Sabrina is truly a professional whose expertise and creativity elevate any project she’s a part of.
Sabrina gave me some tools to enhance my written fundraising campaigns to a much higher level. By sharing her expertise, she has helped so many non-profit champions, who are passionate about the work we do, but not necessarily hired for our writing skills or knowledge of effectively reaching an audience using various mediums.
“Sabrina has been a long-time contributor to our alumni magazine that reaches thousands of readers a year. She has a true talent for writing and storytelling. I can always trust that Sabrina’s writing will be engaging, interesting, and right on target for the audience we are communicating with.”
“Our entire professional team is disabled, and writing grants has been a real barrier to our success as an organization. Sabrina’s work with us is tangibly helping us communicate with more clarity and sophistication. She is able to take our outlined thoughts and weave them into a well-constructed narrative that is not only helpful for our applications but has also proven to be useful for ourselves. Her work has helped us understand our own vision with clarity while helping us to devise new ways of structuring our ideas.”
“Having Sabrina’s support with my communication needs was a huge relief. I’m no writer or marketing expert and struggle to find the appropriate words and means to express myself, but she helped me through the entire creative process: from the initial brainstorm questions to being satisfied with the results. Within a very short turnaround period, she helped me to create content for two business websites—that are constantly bringing me business, opportunities, and accolades.”
“Sabrina approaches all of her writing with both clarity and strength of voice, her editing work—particularly around plain-language editing—is very strong, and she is always delightful to work with. Her work is efficient, meticulous, and creative, and she accepts and responds well to feedback on her writing.”
“As a neurodivergent person, the language and format of a lot of grant application websites overwhelms me. Sabrina is an ideal communicator for this assistance. She looks at the project first, comes prepared with questions, and writes the descriptions in an astoundingly short amount of time. She also helps me find clarity in the intentions behind my artwork, which really helps me feel confident in my work as an artist. It sounds as amazing as the curator’s statement at the entrance to an art exhibit, and reading what she gathers from our discussion, I feel even more pride.”
Storytelling is the latest buzzword in PR writing. But how do you use it effectively? Sabrina Cataldo leads you through the storytelling process, from choosing your story to writing a good hook to aligning storytelling with organizational goals. She also talks about where AI fits into PR writing and how to use it ethically to make your writing more efficient and engaging.