Sabrina Cataldo

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Sabrina Cataldo, Writer & Editor

I’m a multiple award-winning writer and editor with more than 20 years of experience. I focus on letting the story shine by writing simply and concisely. I love taking complicated ideas and putting them in plain language for all to understand and enjoy. As an editor, I find minute mistakes and inconsistencies, so typos and grammatical errors don’t get in the way of your message. I appreciate the opportunity to collaborate with people of all abilities, working with you to express the passion you have for your projects in a way that best suits your audience—whether they’re magazine readers, grant administrators, or folks scrolling their socials.

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Lynn Gidluck, Partner, Benchmark Communications & Instructor, Luther College

I can confidently say that Sabrina is one of the most talented storytellers and writers that I know. With her brilliant interviewing and writing skills, she has an incredible ability to take even the most mundane topics and make them captivating. As an engaging speaker with a way with words, she has the rare gift of connecting with her audience on a deep level. Sabrina is truly a professional whose expertise and creativity elevate any project she's a part of.

Sandra King Hendricks, Donor and Alumni Engagement Specialist, Luther College

Sabrina gave me some tools to enhance my written fundraising campaigns to a much higher level. By sharing her expertise, she has helped so many non-profit champions, who are passionate about the work we do, but not necessarily hired for our writing skills or knowledge of effectively reaching an audience using various mediums.

Catharine Bradbury, Founder/CEO, Bradbury Brand + Design Experts

“Sabrina is an excellent writer and collaborator. She is easy to work with, and is well organized with amazing attention to detail. She is quite creative, disciplined, and is able to grasp concepts easily. We worked together for ten years, and I miss our collaborations together.”

Sara Robertson, Founder, The Potion Bar

“Sabrina is so easy to work with and provides excellent feedback and writing guidance. I enjoy collaborating with her on projects and also giving her creative freedom. Her newsletters and work on my website have helped my business growth immensely.”

Angela Bethune, Director of Communications, Luther College

“Sabrina has been a long-time contributor to our alumni magazine that reaches thousands of readers a year. She has a true talent for writing and storytelling. I can always trust that Sabrina’s writing will be engaging, interesting, and right on target for the audience we are communicating with.”

Greg Campbell, Creative Project Specialist, University of Regina

“I have had the privilege to work with Sabrina Cataldo for close to two decades. Sabrina consistently exceeds my expectations—she has a particular gift for storytelling and possesses keen insight, attention to detail, and a creative flair that sets her apart. In addition, she has always maintained an unwavering commitment to meeting deadlines….Her dedication and talent make her a valuable asset to any editorial assignment or writing project.”

Traci Foster, Artistic Director and Founder, Listen to Dis’ Community Arts Organization

“Our entire professional team is disabled, and writing grants has been a real barrier to our success as an organization. Sabrina’s work with us is tangibly helping us communicate with more clarity and sophistication. She is able to take our outlined thoughts and weave them into a well-constructed narrative that is not only helpful for our applications but has also proven to be useful for ourselves. Her work has helped us understand our own vision with clarity while helping us to devise new ways of structuring our ideas.”

Chancz Perry, Artist

“Having Sabrina’s support with my communication needs was a huge relief. I’m no writer or marketing expert and struggle to find the appropriate words and means to express myself, but she helped me through the entire creative process: from the initial brainstorm questions to being satisfied with the results. Within a very short turnaround period, she helped me to create content for two business websites—that are constantly bringing me business, opportunities, and accolades.”

Michael Jones, CEO, SK Arts

“Sabrina approaches all of her writing with both clarity and strength of voice, her editing work—particularly around plain-language editing—is very strong, and she is always delightful to work with. Her work is efficient, meticulous, and creative, and she accepts and responds well to feedback on her writing.”

Carla Harris, Writer

“As a neurodivergent person, the language and format of a lot of grant application websites overwhelms me. Sabrina is an ideal communicator for this assistance. She looks at the project first, comes prepared with questions, and writes the descriptions in an astoundingly short amount of time. She also helps me find clarity in the intentions behind my artwork, which really helps me feel confident in my work as an artist. It sounds as amazing as the curator's statement at the entrance to an art exhibit, and reading what she gathers from our discussion, I feel even more pride.”

Sabrina Cataldo, “The Art and Science of Storytelling in PR Writing”, Growing Nonprofits Series, Luther College, October 21, 2024

 

Storytelling is the latest buzzword in PR writing. But how do you use it effectively? Sabrina Cataldo leads you through the storytelling process, from choosing your story to writing a good hook to aligning storytelling with organizational goals. She also talks about where AI fits into PR writing and how to use it ethically to make your writing more efficient and engaging.